For Kia’s sponsorship of Van’s Warped Tour 2012, I wrote the content for the mobile app and website (and festival booth) that allowed concert-goers to connect with each other via the “Find Your Tribe” app, create their own beat to share via social media and keep up with the blog.

I continued writing for Kia’s sponsorship of Van’s Warped Tour through 2013 and 2014, helping bring to life new campaign ideas to engage young concert-goers.