For three decades, MatrixCare has helped care providers achieve better outcomes. They’re the country’s largest post-acute care technology provider and the only EHR vendor that focuses on the entire continuum of care. This is a small sample of the copy I’ve written for this brand:
For over 15 years, Brightree has been committed to innovation, bringing technology solutions to the post-acute care industry. I’ve crafted white papers, cased studies, datasheets, brochures and eBooks to drive sales and establish the brand as an industry expert.
A leader in billing and coding management for home health and hospice agencies across the nation, HEALTHCAREfirst has trusted me to craft copy for a variety of high-end promotional materials. These are a few examples:
When Daltile—the leader of the tile industry with the largest distribution network in North America—decided to take on roofing products, I was entrusted to create the name of the product, name the color options, and write the brand copy. A brochure, website, and video were created to launch their new porcelain roofing brand: Perennial.
CaseRM lets providers and their staff easily create, manage and share case files inside and outside their organization. My job was to make sure the CaseRM website communicated its unique, collaborative features.
UO EMR is revolutionizing electronic medical records in the Canadian market, simplifying compliance with cloud-based technology that’s as collaborative as it is user-friendly. I helped the brand communicate the benefits of its many features on the website and other promo materials.
In honor of their 110th anniversary, Harley-Davidson held global celebrations that generated excitement around the brand, created fan-driven content, and united independent bikers around the world. I wrote the copy throughout these experiences, as well as adapted pre-existing messaging into the 110th celebration.
In 2014, Georgia Power debuted their Customer Resource Center—where customers can experience hands-on demonstrations while learning about the advantages of electric. I wrote all content throughout the space, which showcases everything including electric transportation, electric comfort systems, the latest in cooking technologies, manufacturing applications for industry, and energy efficiency ideas for your home—all under one roof.
When Commonwealth Edison, the electric utility provider for the Greater Chicago area, rolled out their Smart Meters and grid modernization project, they needed to educate their customers on the benefits of electric. This signage and Smart Home app game helped ComEd customers learn how electric makes their lives better.
I wrote the campaign name and tagline for vitaminwater's recycling efforts. Glacéau Good was featured on sampling trucks and product labels, encouraging consumers to recycle their bottles. It also inspired vitaminwater's entire mother nature ad campaign (commercial below).
Each year, NBC’s Green is Universal celebrates Earth Week through a community-driven initiative. In 2013, that initiative was to get people sharing their used items instead of buying new—giving “reuse” a whole new meaning. As copywriter on this project, I wrote content for the campaign website, the Share and Tell widget, and the signage for the Universal Studios event.
For Kia’s sponsorship of Van’s Warped Tour 2012, I wrote the content for the mobile app and website (and festival booth) that allowed concert-goers to connect with each other via the “Find Your Tribe” app, create their own beat to share via social media and keep up with the blog.
I continued writing for Kia’s sponsorship of Van’s Warped Tour through 2013 and 2014, helping bring to life new campaign ideas to engage young concert-goers.
NBC’s 2014 Earth Week campaign drove viewers to pledge turning off a certain number of lights while watching television for a chance to win prizes. In the process, the website educated viewers on home energy use, garnered hundreds of thousands of pledges and drove viewers to share the campaign on social media outlets.
The campaign also included web ads and experiential signage for events at Universal Studios City Walk powered by a kinetic playground.
I wrote the product name for Odwalla's specialty drink that gives 100% of its profit to the restoration of Haiti. Haiti Hope also inspired the name for the Haiti Hope Project—a five-year, $9.5 million partnership designed to bring economic opportunities to Haitian mango farmers and their families.
Diamax has something no one else does—the number-one brand in stone. The main objective of this campaign was to show the world they are the best through their attention to detail and craftsmanship.
I wrote all content and product descriptions for three full-product catalogs and a variety of product highlight brochures for CORT Event Furnishings—the leading provider of rental furnishings for the meeting and events industry—as well as print ads for several campaigns.
